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Joanna Lindenbaum

Part 2: Outstanding Client (& Prospect) Care

January 23rd, 2015 by Joanna Lindenbaum

Last week I gave you the first four essential tips of creating Outstanding Client Care for your customers and this week is part 2. (I have so many I couldn’t fit them all in one article!)

As a refresher — The reason Client Care is so important is because it can literally make or break your business.

**And as a note: Client Care isn’t JUST about your clients. It’s about your prospects and community members too!

I *know* without a doubt that the success of my own business has been in huge part because of the amazing client care that me and my team offers.

You want to be OUTSTANDING all of the time. Here’s why: When clients feel taken care of and seen, they feel more connected to you. And when they feel more connected to you, they manifest better results and also want to continue to connect and work with you (& send referrals your way).

In Part 1, we went over:

  • Being clear on all expectations at the start
  • Giving everything you promised and more
  • Acknowledging when you’ve made a mistake…and fixing it quickly
  • Ditching the Guru Mask

And here are the next set of tips:

     1) Make Scheduling Easy

One of the most absolutely annoying things as a client or customer is when you have to go through hoops and hoops to be able to schedule a call, appointment or session. Difficult scheduling is a quick path to client frustration, as well as having clients not be as engaged with you and what they want to accomplish by working with you.

Even if you have a full schedule, make scheduling easy. I often have a waiting list for new clients to speak to me, but even if that’s the case, me and my team are super responsive to inquiries, and make the process warm, welcoming and easeful. This is KEY to prospect and client retention.

     2) Deliver an Energy

When a client or customer buys something from you — or even if you are offering something complimentary to your community — there are two areas of high value that you want to give.

The first is in the content of the offering itself (your actual curriculum, your coaching, your product, etc.).

The second area is HOW you deliver your offerings.

You can have the most FANTASTIC product in the world, but if you don’t deliver it with clear instructions, or with email copy that welcomes your readers in, it won’t be as effective or powerful.

Every business has its own “energy” — a feeling that you want to convey to your clients, prospects, and community. Make sure that this energy is part of every communication you have. Create an experience.

     3) Show You Care

Unfortunately, particularly in the digital age where so much can happen in such little time, and where we don’t see people face to face, the basic foundational principle of CARING has been neglected.

But honestly, this is what most people want MOST — to feel cared for, seen, and heard.

It doesn’t take more than a couple of moments to communicate how much you care about your clients and community. Do it through your emails, your articles, your FB posts, your daily interactions. You can also do this by checking in with clients in between sessions and by remembering details about them and their personal life (even something like remembering someone’s children’s names makes a difference).

The more you show you care, the more engaged others will be with you.

     4) Handle Payment Info & Issues with Grace and Respect

I’ve seen this happen way too many times: A new client signs up, and then when you get to the part about getting their payment info, you get all spazzy and weird.

There is nothing to be nervous about when you take someone’s credit card information or send them your PayPal link. In fact, if you’re weird about it, your new client will be weird about it.

Handle ALL payment issues with ease, grace and respect.

Even if there is a payment issue (ex: someone’s credit card declines), stay grounded in the energy of your business, stay in full respect of your client, and take action from that place.

Outstanding Client Care leads to Outstanding Client Retention and Results. I hope you enjoyed these tips, and can’t wait to hear how you integrate them into your business!

And of course, if you want to go further with all you’ve learned here, or with your marketing and operations to create more visibility and client flow, apply here for a complimentary conversation and we’ll look forward to connecting with you.

With love,

Outstanding Client Care (Part 1)

January 9th, 2015 by Joanna Lindenbaum

I take pride in the fact that my business has what I think is the best Client Care and Customer Service in the coaching industry.

Outstanding Client Care is one of the reasons I have so many long-term return clients and also a huge inpouring of referrals from clients (Client Care is only second to the biggest reason for all this: the amazing results I help my clients achieve).

One thing I learned early on in my business is that Client Care can make or break you.

You want to be OUTSTANDING all of the time. Here’s why: when clients feel taken care of and seen, they feel more connected to you. And when they feel more connected to you, they manifest better results and also want to continue to connect and work with you.

Here is Part 1 of some of the most important keys to creating a High-Level Client Care Experience for everyone who walks through your doors:

1. Be Crystal Clear on all Expectations at the Start

The absolute best start to a client relationship is for you to be 100% clear on what the deliverables are, as well as what you expect from your clients.

If expectations are clear then everyone knows what they’re stepping into, and with that clarity there is no confusion and the best possible work can be done.

Practitioner deliverables include things such as:

-how many sessions are included in their program
-how they can schedule sessions with you
-your rates and payment process
-your refund policy
-your email turnaround time
-what you’re able to help them with, or not
and more

If you’re someone who works on a schedule (like a graphic designer), deliverables should also include a specific timeline of a project.

Client deliverables can include anything from how many hours you expect them to put into their work with you to how you expect them to handle assignments to how they should connect with you if they are feeling stuck.

I HIGHLY recommend that deliverables and expectations be incorporated into a contract that both you and your clients sign and keep copies of.

2. Give Everything You Promised and More

I see way too many entrepreneurs neglect to follow through on what they promised they’d give their clients.

For example, you mention you have bonus recordings but you never send them out. Or you say you will answer all emails within 24 hours, but you don’t.

For lack of a better way of saying it, this is a bad practice, and even if your clients don’t mention it, they will without a doubt note it to themselves.

Once you promise something, unless there is an emergency, it is your obligation to deliver it.

Now, my philosophy is to actually go above and beyond what I originally promised my clients and surprise them with extra goodies of value to them throughout our time together.

For example, I’ve gifted my clients with:

-extra bonus retreats
-unexpected check-in calls from me
-additional trainings
-gifts in the mail

Going above and beyond shows your clients that they are important to you, and when done correctly (& not out of over-responsibility), it also helps them achieve even greater results.

3. Acknowledge When You’ve Made a Mistake…and Fix it Quickly!

We are all human, and in our very human ways, mistakes can sometimes happen. For example, a client gets double-charged or you are running five minutes late for a scheduled meeting or access gets denied to a membership site.

When this happens and you find out about it, there should be no hemming and hawing and no delay on taking responsibility, apologizing and getting the problem solved as soon as possible.

And if you cannot get the problem solved immediately, let your client know that you are working on it, what you are doing to resolve it, and the timeframe you expect for everything to be solved.

A little bit can go a long way here towards goodwill and letting your client know that they are important to you.

Recently, I signed up for an online program where you needed a username and password to access the trainings. After the first week, my username and password stopped working. I must have sent five or six emails to their customer care about it over the course of three weeks. Never got a response. Even though this company is known for their stellar content, they won’t be getting my business ever again.

4. Ditch the Guru Mask

I see this happening a lot: you are a coach, teacher or healer and, as such, believe that your clients and community need to always think that you are all-knowing and perfect.

Yes, there are some folks out there who are looking for a perfect guru and will only feel safe if they falsely believe they are in the hands of one.

But honestly, most people out there are looking for a teacher, coach, mentor, healer or practitioner who is real, above all else. Someone who makes mistakes and learns from them, someone who has bad hair days like the rest of us, someone who has not put themselves on such a high pedestal that they are remote and isolated from those they serve.

One of the best ways to form a deep connection with your clients and community is to be real and down to earth.

So there is Part 1 of Outstanding Client Care. Hope you enjoyed and can’t wait to send you Part 2 soon.

For now, I highly recommend you do a 360-degree assessment of your own client care and see where things can be upleveled and improved.

And if you’d like to explore how we can help you Bring in More Business for 2015, get in touch and we’ll set up a call right away!

I am looking for amazing women who are ready to stop running around in circles and instead, take ACTION to become more visible and profitable in 2015.

If you know in your heart you are truly ready to earn more while loving yourself more deeply, this complimentary conversation is for you.

Yes? Then let’s talk! We only have 5 calls available right now and will only schedule with women we feel we can really help. Fill out this application, and we’ll be in touch to let you know if we can help.

With love,

My Wish For You

January 2nd, 2015 by Joanna Lindenbaum

It’s the second day of the new year, and I’m thinking a lot about you and about every woman I am blessed to serve in this amazing community.

And this is my New Year’s wish for you:

I wish you to know how valuable you are.
To know your brilliance.
To know you were put on this earth to do amazing things.

I wish you to know, deep to your core, that you matter.
To see your own beauty.
To move beyond your self-judgment and into total self-love.

I wish that 2015 is the year that you commit to taking yourself seriously…while also laughing all the time.

I wish this to be the year you experience your own definition of happiness.
And your own definition of success.

I wish for you that, no matter what comes your way, you remember how sacred you are and you remember your true self.

I wish for you to connect deeply with your passion and to connect deeply with the message you want to share with others.

I wish for you to thoroughly enjoy your business, your clients, and your activities so that each day feels like a blessing.

And I wish that this is the year you create more time freedom for yourself, giving yourself space to relax, and simply BE.

I am in deep gratitude for each and every woman who reads this newsletter. Thank you for all of your notes & emails throughout the year. Thank you for inspiring me to continue to write and share my message, and thank you for being part of the light that will heal this world.

From my heart, straight to yours, I am wishing that all your dreams come true this year.

With love,

Your Year In Review

December 26th, 2014 by Joanna Lindenbaum

At the end of every year, one of my favorite things to do is an assessment of the year that has passed.

It’s a phenomenal way to powerfully prepare yourself for the year that is ahead and to lay down the foundation for amazing things to come.

By assessing the year that is ending, you can get an important grasp on where you’ve been and use that as a resource for where you’re going. It will also help you be more effective and more efficient in the year to come.

Plus, it’s super fun to do assessments, right?!?

Each year I tweak and improve my Year in Review, and after doing it myself, I share it with my clients. We go deep as I lead them through this sacred process, and the learning and transformation is pretty amazing.

I want to share part of this year’s Year in Review with you so that you can end 2014 powerfully and start 2015 with all of the resources necessary to fulfill your heart’s desires.

I recommend giving yourself 45-60 minutes alone, with a cup of tea, a nice amount of time to dive deep into your review and assessment. Answer the questions below.

All of these are journaling questions, to be done in order:

  1. Review your year month by month, beginning with January 2014:

    Take yourself back to that month, to that moment in time. Really visualize it and what was happening for you and your business. For each month, write down the notable events, the really amazing celebrations and forward movement, the new things you did and experimented with, the frustrations and flops, and anything else noteworthy.

  2. Choose your top three celebrations for the year:

    Review your month-by-month analysis and choose your three favorite, most meaningful celebrations for the year. I highly recommend you choose celebrations that feel the best to you, without regard to which celebrations you “should” choose. The celebrations you choose can be inner (feelings or experience related) or outer (concrete results) celebrations.

  3. Why are each of your three top celebrations meaningful to you and vital to the upcoming year?

    For each of your top three celebrations, first write out why each one is meaningful to you. Take the time to really honor yourself and their meaning. Don’t skip this part (way too often we skip being happy & in gratitude for what we’ve accomplished). Really let it sink in.

    Then get clear on how each one has actually helped you set the foundation for your 2015 goals. In other words, how do each of your top three celebrations directly relate to what you want to create in 2015?

  4. Choose your “top flop” from the year:

    Your “top flop” is an experience that didn’t quite go as planned in your business. Examples: A launch that didn’t really sell much, an enrollment conversation that sucked, a team member who went AWOL, a joint venture partnership that left you in tears.

    I know, I know. It’s not always so much fun to look at what didn’t quite work well. But this is a vital part of the process. If you don’t do it, you’ll be stuck in feeling icky about the experience and you won’t have the opportunity to learn from it. So take a deep breath and give yourself permission to take an objective look at your top flop from 2014.

  5. Identify the learning from your “top flop”:

    No matter how much of a bomb the top flop was, there is a ton of gold in it. There’s lots of stuff to learn so that you can do much, much better next time.

    For example, if a prospect campaign went sideways, what exactly about it didn’t work? Was it the subject headings of your emails? Was it the timing? Did you learn that you need to write your copy at least two weeks in advance and then edit? Did you learn that you needed a pre-qualifier for people to fill out? Did you learn something about what doesn’t work when speaking to your community?

    Write down anything and everything you learned from your top flop, and then see how you can apply the learnings to whatever you want to create in 2015.

  6. Looking back, what was the growth theme of 2014?

    No matter what did or didn’t happen in 2014, no matter how many frustrations, it WAS a growth year. That’s because every year is a growth year. We’re always growing, developing, blossoming, and moving forward in some way or another.

    So, as you look at all that happened and unfolded in 2014, what was the theme of the year?

  7. Looking forward, what is your growth theme for 2015 going to be?

    You get to decide! Based on where you’ve been in 2014, and based on what you want to accomplish in the coming year, what is the theme of growth coming up?

  8. How did your 2014 growth theme set you up for 2015?

    Whatever happened in 2014, it is the EXACT, PERFECT setup for the year to come.

    My growth theme for 2014 was “Stripping Down.”  It was a year of stripping down to my authentic self and my authentic message, a year of stripping down my work hours, and a year of stripping down programs and types of clients that were no longer a match.

    And that is the perfect setup for my 2015 growth theme, which is “Expanding my Reach.” I wouldn’t be able to do this if I was still weighed down by all that I let go of this past year.

I am so exited to share this sacred business building process with you, and I hope you enjoy it! Please let me know what you come up with. I especially want to hear your celebrations and your themes!

And, please let me know if you’d like me to serve and support you even more deeply in 2015! Get in touch at, fill out the form, and we’ll connect.

With love,

On Popularity & Reputation In The Online World

December 12th, 2014 by Joanna Lindenbaum

Being a business owner in the online age has created a pervasive culture of “popular” and “not popular.”

Popularity & Status have, of course, been around way before Twitter, Facebook and online marketing, but the digital age simply makes it easier for individuals to rise in popularity (particularly in the coaching industry).

Unfortunately, the digital age also makes it easier for business owners to feel “not popular enough” or like you’ll never have a seat at the table with the “gurus” or even “semi-gurus” in your field.

If you feel a little depressed when you see other folks get a bazillion Likes on their posts or have tens of thousands of folks in their newsletter community, it can push you straight back into middle school angst – where you wanted so badly to be part of the clique of popular girls, to be seen and loved….and feeling frustration mixed with self-loathing if you weren’t.

OK, so maybe that’s just my middle school story….

But here’s the thing – status & popularity are not the most important things when it comes to business success, or happiness, for that matter.

Here is something that can create way more of an impact for you & your business:


Substance is:

–providing rich content that is super-useful for your clients and community

–speaking and marketing a sacred message that is important to you

–being fully yourself and letting all the layers of your brilliance shine through

When you focus on providing Substance through your business – instead of lamenting how others are more popular than you – here’s what happens:

You create a reputation for yourself.

Clients keep on returning to you.
They tell their friends about you.
And those friends tell their friends once they’ve experienced you.

When you create a reputation for yourself, more business comes in and more folks get to be served by you and hear your message.

And this can happen whether you “get” 1,000 likes on a Facebook post or not.

And this can happen whether you are one of the perceived cool girls in your industry or not.

And this can happen whether you’ve published a book or not.

And this can happen whether your new product is trending on social media or not.

After being in business for a decade, I know without a doubt that there are plenty of clients and income and opportunities to fulfill your sacred purpose, and it’s not just the gurus that can enjoy all of this.

There is plenty for you too, whether or not you ultimately become a guru or super popular girl.

Popularity & Status are the latest trend…

Substance & Reputation are deeper, more authentic, and usually much longer lasting.

To me, Substance & Reputation trump popularity & status every day of the week.

That doesn’t mean it’s not awesome to be totally popular on Facebook, if that’s something that speaks to you. It just means that substance & reputation create deeper, more long-lasting effects for you and your business, “popular girl” or not.

So if you want to create more of a reputation for yourself & your business, my invitation to you is to get as clear as you possibly can on your brilliance and your sacred message and utilize it every single day in your work, in your marketing, and in your life.

Become your message.
Share your substance.
Don’t hold back on all the things you’re amazing at.
Love up your clients and community members every day.

And don’t try to be someone you’re not.

Most important: be and love yourself.
And know how valuable you are.

If you want to build your business on these principles, and in a way that honors your time and energy, then get in touch for a complimentary Intuition Activation Conversation.

Either myself or one of my coaches will get on the phone with you for a life-changing experience that will take you deep into yourself and your truest desires, help you activate your inner wisdom, and get super clear on all of the blocks that have been standing in your way. We’ll also look closely to see if working together would be a good fit, and what that could look like for you.


Breast Clogs, Rancid Oil & Methane (!?!)

November 21st, 2014 by Joanna Lindenbaum

Last week, I led some of my top-level clients through a transformative 3-day journey here in Charlotte.

I am fully in my brilliance when I am leading groups in person, and in this particular retreat, I was really in the zone.

I knew that each woman present was experiencing something life changing, and it felt AMAZING to know that I was at the center of that.

Unfortunately, my incredible feelings of satisfaction, joy, and accomplishment were eclipsed by worry and anxiety.

Let me explain what was happening in my personal life as this retreat was happening:

Night 1: I came home happy and tired after a wonderful day and really wanted to take a hot bath and r-e-l-a-x.

I drew a bath and threw in some bath oils. I noticed that the oils smelled a little funny, but didn’t really pay attention. I got into the bath and noticed that the oil felt kinda funny on my body, but didn’t really pay attention. And then it hit me: the oil was seriously rancid.

It took me 2 hours and 5 different soaps to scrub it all off my body and get the smell off, too. My relaxing evening turned into total anxiety.

Night 2: I came home from another amazing retreat day…only to realize that the milk ducts in my right breast were completely clogged because I hadn’t been nursing enough.

In the 7 months that I’ve been nursing Yael, this is the FIRST time that it’s happened. A clogged milk duct is really serious, because it could lead to infection and also reduced milk for the baby.

I spent the entire evening with heating pads, trying to massage the clog out. Big stress and worry.

Night 3: As soon as I finished hugging all of the women from the retreat good-bye, feeling incredibly satisfied that each one had multiple huge breakthroughs, I found out that we had a methane leak at home and had to sleep somewhere else for a few days.

Instead of keeping calm and collected, especially since it’s no big deal because my very gracious in-laws took us in, I freaked out. As in: had a total breakdown and HUGE complaining fit to Jon.

It’s pretty crazy and freaky that all of this should happen in the midst of something so great in my professional life. Right?

So why am I sharing all of this with you?

I promise, it’s not to complain or get sympathy.

It’s because all of the anxiety and stress on my part wasn’t just random.

I was experiencing what Gay Hendricks in The Big Leap explains as “Upper Limiting.”

Upper Limiting is when things are going so WELL, and you’re feeling so GOOD, that you simply hit an “upper limit” on that good feeling and start sabotaging yourself.

In my case, it was as if I just couldn’t allow myself to fully enjoy and bask in the glow of leading a phenomenal retreat.

To distract myself from really taking that in, I sabotaged my relaxing bath, I forgot to “pump” on my break and created my milk duct clog, and I incited tension between me and Jon for something as silly as sleeping at my very comfortable in-laws’ house for a few days.

Feeling THAT good was just too much.

I’ve been teaching my clients about the phenomena of not being able to fully take in “goodness” for a few years now, because I see how pervasive it can be for entrepreneurs. Something really wonderful happens in your business, and then, BAM! You do something else to completely take yourself down.

What I’m happy to report is that, the more I’ve worked on this for myself (and the more my clients work on it), the easier and easier it is to spot, and then course correct your Upper Limit and move more fully into success and feeling good.

So, please take note for yourself. The next time something really amazing happens in your business and your life, yet you find yourself:

–getting sick
–picking fights
–doing something to sabotage what you’ve created
–being upset when you should be celebrating

…remember this article and that it is probably just your knee-jerk reaction to not feel UBER good in your life.

And then call yourself out on what you’re doing, course correct, and TAKE IN the goodness that you’re creating.

This will not only lead to feeling great, but it will lead to your ability to create more and more success in your life and business.

One of the BIGGEST places I see entrepreneurs hit their upper limit is when they aren’t fully prepared to have a powerful enrollment conversation with a prospect.

I want to help with that! So be on the lookout next week for a VERY special invitation coming your way!


How To Manifest Anything

November 14th, 2014 by Joanna Lindenbaum

Over the last 5-10 years, “manifestation” has become a catchphrase.

Some folks teach that all you need to do to manifest something is to visualize it…and the Universe will take care of the rest.

Others say you need rare mystical, magical powers in order to manifest. Either you got it or you don’t.

And yet others claim that you need hard-core, break-your-back action for manifestation to happen.

The most powerful manifestations in my life defy these teachings.

What I’ve come to learn is that manifestation is actually a beautiful combination & balance of 6 powerful principles that anyone can use.

1. Activate Your Conscious Self To Get Clear On What You Want.

In order to manifest, you need to know what you want. If not, then it is very difficult to co-create.

Think of it this way — if you just say “I want a house”, well, there is a huge range of the kind of house you may end up living in. But if you can clarify that you want to live in a 3-bedroom ranch in California with a renovated kitchen on at least an acre of land, then you’ve got much more manifesting information to work with.

Whether it’s manifesting 10 clients, or more free time, or a romantic partner, do some real self-inquiry to uncover exactly what it is you want with as much detail as possible.

You use your “Conscious Self” (otherwise known as your pre-frontal cortex) — the part of yourself & your brain that reasons, computes and thinks — to get clear here.

2. Activate Your Highest Self To Commit To What You Want.

In every manifestation process, there is a moment of choice — to commit or not to commit.

It might sound obvious that you need to commit in order to create.

But I’ve seen it happen (for myself & others) too may times. When you don’t truly commit, when you don’t truly make that choice inside of yourself to bring something into your life, then the Universe doesn’t really get the clear message to go ahead and help you manifest.

Your Conscious Self can’t make this commitment. It’s your Highest Self — the deeper part of yourself that really runs the show — that makes the choice here. While your Conscious Self responds well to “thoughts”, your Highest Self responds well to feelings.

So, part of making the commitment is to really feel deep inside of yourself what you want and to emote it.

3. Communicate With “The Universe” (Spirit, God, Energy, Nature…) To Ease The Path.

Manifestation, at its core, is a co-creation between your conscious self, your highest self, and the Universe.

You can absolutely accomplish things by sheer action, without getting the Universe involved. But it’s been my experience that bringing in the Universe helps get things done MUCH more easefully and meaningfully.

This is the part of the manifestation process that the book, “The Secret”, made famous. Some of my favorite ways to connect in with Spirit on what I want are to visualize, make a dream collage, meditate and pray on it.

4. Take Action.

Connecting in with what you want, committing, and then letting Spirit lead the way is often NOT enough to get it done.

This is where folks that expect “manifestation” to be totally Universe-led and out-of-their-hands get really frustrated and disappointed.

Remember, manifesting is a sacred intersection and co-creation between yourself and spirit.

And what’s required is for you to take action. Sometimes it can be one simple, elegant action to take. And other times, it’s a plan — a series of actions over time.

5. Be Open (For Instructions, Pathways Or Better Ideas/Opportunities To Come Your Way).

This is where, if you’ve invited the Universe to co-create with you, it really kicks into high gear.

I have seen this happen time and time again. When you follow this manifestation formula, the Universe will actually present an idea or opportunity that is even better than the one you expected might happen.

The trick, though, is to be open enough to notice the suggestion, perceptive enough to realize it’s a sign from the Universe, and then courageous enough to follow it.

Yes, it’s wonderful to have a plan of action to follow when you manifest. But being flexible with that plan and allowing for unexpected opportunities to support you makes the process that much more easeful, magical, satisfying…and usually more successful.

6. Savor And Be In Gratitude.

Worst thing ever is to actually manifest what you want, and then to not notice or appreciate it (or complain about it!).

It sends “Don’t Manifest Again!” signals to your highest self and the Universe. It also is just generally not fun.

Once you bring something you desire into being, celebrate it, honor it, and be happy about it!

What are you ready to manifest? Can’t wait for you to use these principles and let me know all about it!

Sometimes we need help manifesting.

That’s why I’m such a big fan of coaching (& have hired my fair share of coaches over the last 8 years).

I want to remind you that my team and I are 100% here for you if you know you want support achieving your business & happiness goals.

My passion is to help women who are smart & soulful bring their message to the world in big ways, create an income, and learn to love & honor themselves deeply along the way.

If you’re ready, we’re here.

Just let us know, and we’ll set a time to talk.

I’m proud to say I’ve supported countless women who have been blown away by what they’ve received. And I would be proud and honored to support you as well.

Get in touch at, and we’ll get a complimentary Intuition Activation call on the calendar right away.


10 Women & 5 Books That Have Made My Life And Business Better

November 7th, 2014 by Joanna Lindenbaum

I LOVE books.
So much.

Since I’ve been young, books have impacted me deeply and shaped who I am.

So, I thought it would be fun this week to share with you 5 of my favorite books that have made a huge impression on me as a person, woman, leader and entrepreneur.

It was so hard to pick 5 from my library, but something really cool happened as I did.

I realized that not only were these 5 books written by 5 inspiring women, but also that each of these 5 books were given to me or suggested to me by 5 beloved mentors who have made a huge impact in my life.

So, that’s 10 women and 5 books that have made my life and business better. They have helped paved the way for my success, I am so grateful for them, and I use them in my own teachings.

Here they are:

A Woman’s Worth By Marianne Williamson

This is the first official spiritual self-help book that I ever read. I was 17 years old when Marina Maurino, my first boyfriend’s mother (who was truly my first spiritual mentor), gave it to me. Thank goodness — it put me on a sacred path of self-love and reverence that has changed my life.

I use the teachings in this book to help my clients reconnect with their highest self and with Spirit, and remember that you were put on this earth for a very sacred reason.

To be successful in business, owning your worth as a woman is vital.

The Gifts of Imperfection By Brené Brown

One of my mentors, Heather Dominick, turned me on to Brené’s wisdom about 2 years ago, and I am continually amazed and transformed by every paragraph Brené writes or speaks.

In business and life, trying to be “perfect” is a big recipe for disaster. In The Gifts of Imperfection, Brené untangles the personal, cultural, religious and pop culture roots of the cult of perfection while teaching you how to transcend it in order to be…your beautiful, imperfect self.

A big part of the work I do with women entrepreneurs is helping get rid of the Perfection Monkey so you can build an ease-ful and enjoyable business.

Addiction To Perfection By Marion Woodman

Yup, another book centering on “perfection” — I’m a nit-picky self-judgmental Virgo, so I need this lesson over and over again.

Another one of my beloved spiritual mentors — Sherene Shostak — gave this to me when I was 25 and in need of understanding why I was so compelled to always be so hard on myself, as well as my tendencies towards overwork and over-partying.

This book has been landmark in my business development, because it’s allowed me to understand how my Perfectionist wants to take me down, and has given me tools to move past it. The “take-me-down” tendencies are something I support my clients in moving past every day. Marion’s wise words – which are like a Jungian analysis session – are always behind this work!

Women Who Run With The Wolves By Clarissa Pinkola Estes

My current work with entrepreneurs started through my work as a women’s empowerment ritualist. One of my most beloved spiritual mentors, Alisa Starkweather, recommended this book to me in my late 20s, and it has touched me deeply.

If you ever forget or doubt that your feminine power is innate or divine, if you ever fret because you don’t fit into “normal” womanhood, if you ever long to connect in with the deepest, rawest most wise part of yourself…then this book is for you.

Not only will it help you love who you are deeply, it will give you permission to be exactly who you’re meant to be in your life and business.

This is something I am so committed to with all of my clients. Love yourself and business success is on its way.

Take Time For Your Life By Cheryl Richardson

My very first coach & coaching mentor ever, Chrissy Carew, turned me on to Cheryl Richardson. In my early 30s, this book became my personal & professional bible on getting crystal clear on priorities and creating time for myself.

Marketing plans are no good if time isn’t approached the right way.

Cheryl’s wisdom was the original inspiration for the work I developed around time, productivity and freedom, called How to Move with the Flow of Time (& Not Against It).

I am so glad I was able to share these women & these personal inspirations with you!

I’d love to hear if you’ve read any of these, how they’ve impacted you, and also what some of your other favorites are.

And — if you feel called to deeply learn all of the principles I mentioned here while also getting the foundational marketing tools you need to grow your business, get in touch!

Either one of my team members or myself will be in touch to set up a complimentary time to speak and see how we can help.


How To Move Prospects Through Resistance

October 31st, 2014 by Joanna Lindenbaum

If you’re in business, you have at one time (or many times!) experienced resistance from prospects who are considering buying your services or products.

Some of the most popular resistances can come in the form of:

“I don’t have enough money.”
“I don’t have enough time.”
“I’d do it if it were at X time, but now isn’t good.”

Sound familiar?

Here are a few important tools to help walk prospects through resistance so that they can step into your services and be excited about it:

Understand that Resistance is just Fear:

Resistance, at its core, is fear. Nothing more, nothing less.

Why would a prospect be fearful of working with you?

Because it means that if they commit, they’re going to have to change.

They’re going to have to step into a bigger version of themselves. They’re going to have to break pattern. They’re going to have to take action. They’re going to have to change.

And even though your prospects want change, it also scares the living daylights of them.

With this perspective in mind, you — the entrepreneur — can totally get that when someone says, “I really want to work with you but it’s too expensive” — they’re not devaluing your work or thinking your services aren’t worth it.

Rather, they’re subconsciously thinking: “I don’t know if I am feeling really ready to accomplish what I really want for myself. It’s way easier to stay stuck & blame it on money than on the fact that I am scared to change.”

The more you can really understand this, the easier it will be to walk your prospects through their resistance (fear), because you won’t be taking their resistance personally.

And when you don’t take resistance personally, you won’t get in your own way, or back down out of your own fear or your own “money” or “time” story.

Instead, you can stand tall and confident to see the bigger picture and what’s really going on, and lead your prospect wisely to move through their resistance.

Be Willing to Lead an Exploration around the Resistance.

What most entrepreneurs do when they experience prospect resistance is to simply give up and move on.

When you do this, you are doing yourself — and your prospect (who really needs and wants your help) — a huge disservice.

Instead, because you now understand that resistance is simply a form of fear, do some exploration with your prospect around the resistance to help her move past it.

How do you do that?

Well, unfortunately, there’s no “cookie cutter” answer here. It’s a learned skill that I help my clients master over time. But here are some pointers to get you started:

1) Help your prospect to feel heard:

The worst thing you can do is to make your prospect feel like she hasn’t been seen or heard. That’s a surefire way for her to either disconnect from the conversation or get more emphatic in her resistance.

Helping her feel heard might go something like this: “I totally get that it feels like you don’t have enough time to do this work together. I have SO been there before.”

2) Lovingly point out that her resistance might actually be fear:

For example: “And, I also know that when I felt like I didn’t have enough time to make these changes, it wasn’t actually true. “Not having enough time” is often just my MO for avoiding things that were really important to me. Does that resonate for you?”

3) Ask permission to explore the fear:

For example: “Would you be willing to explore what’s going on for you here?”

Asking permission to explore this is such a powerful moment for your prospect to recognize their fear pattern and open up to changing it.

4) Ask powerful questions to help your prospect move through her fear and resistance:

Instead of “telling” your prospect why she should move through her resistance, it’s much more effective to guide her through a series of questions that will allow her to understand herself and her patterns more deeply, as well as connect in with what she really wants.

Knowing how to walk prospects through resistance, as well as how to create a powerful & authentic Enrollment Process that isn’t “sales-y” is vital to any business. In my experience, it takes more than a couple of instructions to master this skill, and that’s why I walk my clients step-by-step through the inner and outer tools for having a successful conversation.

The next day-long virtual training on enrollment conversation is happening next month!

If you feel ready to master the enrollment conversation, expand your business authentically and receive high-level business support & coaching, get in touch for a complimentary Intuition Activation call.

On this call, you’ll connect with one of my trained-by-me coaches, and together you’ll explore what’s going on in your business, where you want to go, and how we can help you.

With love,

I Almost Didn’t Send This…

October 24th, 2014 by Joanna Lindenbaum

I was feeling really tired this week and not in the mood to write a newsletter article.

Just being honest. ☺

But something about it wasn’t sitting right with me.

I am so committed to bringing you weekly inspiration, guidance, motivation and tools…I didn’t want to miss a week.

Inspiration struck, and while this is much shorter than my “regular” articles for you, I decided better to be imperfect than not connect with you at all.

So here it is! (And if you like this shorter format, let us know. Maybe I’ll do one of these a month for ya!).

And, in case you didn’t read last week’s article on how to guerilla market in a soul-centered way, it is a MUST. We received a ton of love-filled feedback on it.

Here it is:

And here is this week’s little piece of wisdom, imperfectly, straight from my heart to yours:

We are born into love and grow into gratitude.

In my experience (& what I’ve observed of others), gratitude is not inherent. It’s something you need to consciously work on and work toward.

That’s why there are so many folks (myself sometimes included) who don’t automatically have an amazing day just because it’s beautiful out, or because you have a roof over your head, or organic food to eat, or someone to love, or a new client…even when you *know* that gratitude is a good thing and can make life and business much better.

I’m convinced that we’re born inherently feeling love but not gratitude.

I see it in my little baby. She’s not necessarily *appreciative* when I nurse her or pick her up from crying.

I sense it’s because she feels entitled to these things. She expects to have it.

And we all do.

For as much as you may not feel entitled in your life…I believe there’s a part of you that inherently feels entitled to EVERYTHING you want and desire.

It’s your birthright. You deserve it and you know it.

This is amazing and beautiful…and…it’s vital to work the gratitude muscle so that you can fully ENJOY all that you’re entitled to.

Gratitude helps you stand taller and more confident in your business.
Gratitude helps you attract more aligned clients.
Gratitude helps you continue to take action that works.
Gratitude fuels you so you have energy to keep on going.

We are born into love and grow into gratitude and ability to enjoy.

Remember to notice the amazing things in your life & business, big and small.
Remember to say thank you (to others, to yourself, and to spirit).
Remember to ask for more, when you want it.

FYI: We still have a few spots open in Your Sacred Business 2.0 and the more advanced Soulful Leader Intensive. Get in touch at if you want to learn more and explore if one is right for you!

With love,