No matter what business you’re in, and no matter what your business model is, you need a compelling message to be able to successfully attract ideal clients to buy your offerings and products.
I call it your Sacred Message.
Your Sacred Message is a core and essential part of all your marketing strategies – your message should permeate & inspire any home pages, sales pages, articles, Facebook posts, brochures, enrollment conversations, etc. (my message is all over THIS newsletter edition!).
Without your Sacred Message, your marketing will have a hard time enrolling new clients.
And even more important than that – when you’ve crafted a Sacred Message that is really aligned for you and your business, it becomes the central tenet of your offerings, your business philosophy and attitude. In other words, it’s at the core of everything you do and are in your business.
I believe that your Sacred Message is so important that the women I teach receive hand-held guidance and self-assessing worksheets with provocative inner wisdom questions to be able to craft the perfect message that is fully authentic to you. That’s because in order to be as effective and magnetic as possible – your Sacred Message needs to come from your soul and from the depths of who you are.
Your Sacred Message isn’t simply a business tool. It’s a marker of who you are as a person and how you show up to serve those you’re meant to serve.
I also teach that your Sacred Message can change as you change (but not too, too often for branding’s sake!). My own sacred message has evolved over the years – it has been a beautiful, living entity that has reflected my own passions, priorities and intuition at each stage of my business & personal growth.
But, I remember the first few years of my business when I didn’t really understand that a strong, clear and authentic message was required to be able to build a loyal community and attract ideal clients.
My marketing fell pretty flat – for example: I would write beautiful, inspirational newsletters and web copy (I love to write), and I would get the feedback that it was actually inspiring my readers…and yet they weren’t really buying my services. Or if they did, they weren’t really 100% clear on why they wanted me to help them and with what (which was not a good thing, because it made them much harder to coach!).
Since then, I’ve learned quite a bit about how to create a Soul-Centered message and how to use it strategically to inspire AND sign on ideal clients.
Here are the 3 Essential Components you want your Sacred Message to contain:
- A Vision You’re Passionate About:
- Your Unique Brilliance
- Who You’re Meant to Serve
I call this your Soul-Centered Vision. It’s an idea or concept you are so passionate about that you are willing to scream it from the mountaintops for everyone to hear. It’s a big dream you want realized in the world.
It’s the "why" behind your business and your business’s offerings and services. For example: Your Soul-Centered Vision may be that all the world’s girls know how to eat healthy, or that animals are important beings that have feelings, or that all women love and value themselves, no matter what.
Your Soul-Centered Vision is the inspirational component of your Sacred Message.
Your Unique Brilliance is the unique combination of talents, skills, gifts, quirks, and personal learnings you bring to your work in order to bring about your Soul-Centered Vision.
It’s the "how" behind your business and your business’s offerings and services. It can include anything from your love of cooking, to your history as the survivor of abuse, to your storytelling skills, to your sense of humor, to your passion for editing and correct grammar.
Your Unique Brilliance is the component of your Sacred Message that alerts prospects to the tools you’ll use to help them.
This is your Ideal Client. I recently wrote about a very important perspective on the Ideal Client, that you can find here.
Your Ideal Client is the "who" you’re meant to serve in your business. It’s essential that you are fully clear on who your Ideal Client is in order to have an effective Sacred Message. If you don’t know who you’re serving, it’s really hard to outreach to them effectively and create supportive programming for that person.
Your Ideal Client is the component of your Sacred Message that lets your prospect know you "get" her and are here to serve someone just like her.
Now that you’ve got the 3 Core Components of your Sacred Message, get to work!
Where can your marketing materials be tweaked to accurately communicate the "why", "how" and "who" of your business so that aligned prospects will focus in on you and your services?