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Joanna Lindenbaum

How To Get Great Testimonials

May 22nd, 2015 by Joanna Lindenbaum

Incredible testimonials are key to being able to attract ideal clients, because there is no stronger, more effective & compelling marketing copy than the words that a happy client writes about you and the results she achieved while working with you.

Testimonials — when done right — have the power to motivate someone browsing your website to get in touch for a conversation, and also have the power to be the determining factor when someone chooses to work with you over someone else.

Over the years, I’ve learned many lessons about how to elicit fantastic testimonials from clients, and here are some of the most important ones:

  1. Be very specific:

    Don’t be open ended in your testimonial request. If you are, you won’t necessarily get the content you were looking for from your client. They may generally say that working with you was great, but forget to mention that they lost 10 pounds the first month you worked together or that their chronic headaches are completely gone.

    Instead, ask very clear and focused questions to help guide your client. For example, for that client that got rid of her headaches, you could ask questions like — “What were things like before we started working together? How often were your headaches? How bad were they? And, how do you feel now? What’s the current status of your headaches?”

  2. Give a deadline and followup:

    Chances are that your clients really want to give you testimonials, but chances are also that they’ve got a lot on their plate and responding to you may not be at the top of their priority list. If you let them know that there is a time element involved, they will be much more likely to make the testimonial a priority, and sometimes, a followup is the exact gentle nudge that’s needed, too.

  3. Ask at the right moment:

    There’s a common misconception that the best time to ask for a testimonial is when you’ve completed your work with a client. That’s not always the best time. I have found that the moment to get the most powerful testimonial is when someone has just experienced a big win or patch of forward movement, supported by you. So be on the lookout for when you are co-creating big results with your client and request the testimonial then.

  4. Explain why you’re asking:

    Whenever I send a testimonial request to a client, I explain to them why I’m asking for one. I let them know that it would be so powerful for the women in my community who are considering working with me to hear about their story and successes, and I also let them know how inspiring their story will be to others.

    Sharing with your client the why behind your request gives more incentive.

  5. What to do when you’re starting out and haven’t had any clients yet:

    If you’re reading this article and thinking — “Well this is great for someone with experience, but I’m just starting out. What do I do?!?”, not to worry, you can have great testimonials, too. If you don’t have clients to ask, ask people that know you to write about their experience of you, your qualities, what they see in you, and how you have helped them. It will yield enough material to get you started with testimonials.

The last thing, for now, that I’ll share about testimonials is this: the process of writing a testimonial can be a very powerful and productive activity for the client herself. Why? It’s an opportunity for your client to sit down, really focus on all her accomplishments and how far she’s come, and totally own her progress and results in a big way. So valuable to do this!

If you’re looking for more support and direction in growing your business, we’d love to speak to you! Fill out an application for a private, complimentary call, and if we feel we can make an impact for you and your business, we’ll get in touch.

With love,

Too Many Coaches In The Industry? (My Feminist Rant!)

May 8th, 2015 by Joanna Lindenbaum

There are a lot of coaches out there.

And most of them are women.

When I first started noticing this about 6 years ago, I got a little down on it.

“This is the newest, latest fad…How many coaches does the world really need?…Everyone is copying everyone else…It’s a big Ponzi scheme…a coaching fishbowl…and there’s not going to be enough business because the market is so saturated…”. On and on my thoughts would go.

I was judgmental of other women who were coaching, and I was judgmental of myself, too.

Luckily, I realized that all the judgment was my fear speaking to me, and the more I meditated on why there were so many coaches — particularly women coaches — rising up, it became so clear to me:

For centuries, women were considered the priestesses, the sacred holders of wisdom and of connection to the Divine, the leaders, those who passed the wisdom down from generation to generation. Women would gather together in circles and teach the young maidens how to value themselves and how to honor their bodies. They would know deep in their hearts that they were connected to Spirit and that their lives had purpose. They understood that their purpose was to help make their families and communities a better place.

Through patriarchy, these rich traditions, rituals and Truths got lost.

And for centuries, women’s wisdom and empowerment fell behind the veils. We didn’t lose it, but we just weren’t able to flaunt it, let alone always recognize it.

Thankfully, we’re now living in a time where women are beginning to honor themselves in more ways again. We’re living in a time — at least in some parts of the world — where more and more people are coming to understand how vital the Feminine is to the sustainability of the planet, and how important it is to support women leaders in rising up to have their wise voices heard.

It’s a slow process, but the wave toward holding women and the feminine sacred again is happening.

The coaching industry is 100% a reflection of this wave of feminine empowerment and leadership.

The coaching industry is a place where women’s wisdom in business, health, leadership, relationships and beyond can come forward fully. And it’s a place where one can break free of patriarchal “facts”, traditional ways of doing things, systems, and habits, a place where deeper wisdom can be transmitted and learned.

I see coaches as modern day Priestesses — each woman bringing her own unique brilliance, history, experience and talents to her business and community, each woman tending the sacred flames of motivation and inspiration to pass on to others, each woman teaching NOT from a textbook or set of rules, but from her own experience and intuition and guidance and inner knowing.

In so many ways, the coaching industry has helped us return to ways women helped other women become their most sacred selves in Matriarchal culture: through a network of mentors — with and without “degrees” — who are passing down wisdom and knowledge and deep internal learning person by person by person.

I am so proud to be a leader in this movement.

And all of this is why it is so incredibly important that those of us who are in the coaching industry remain conscious and honor the sacred environment for women, women’s empowerment, and the healing of the world that has been collectively created.

That means we must be careful that the coaching industry does not fall into the traps of traditional Patriarchy.

Instead of jealousy or anxiety about all the coaches out there, may we keep in our hearts every moment of every day that the MORE of us who operate in integrity and from our hearts, the more a reflection it is on the ways women’s wisdom is gaining credibility and respect in the world.

May we be excited that this is an environment where we can bring ALL of ourselves to the table.

May we be uplifted by the fact that we are part of a wave, a tide, a turning, that is way bigger than any one of us individually.

May we rest peacefully with the knowing that there is an entire network, a massive sisterhood of like-minded women who are working with us to heal the world.

With love,

How Motherhood Has Revolutionized My Business

April 24th, 2015 by Joanna Lindenbaum

Last week, Yael turned one year old, and I spent a few days reflecting on how motherhood has changed me, supported my evolution…and totally revolutionized my business.

When I first became pregnant with Penina 7 years ago, my business had just begun to take off, and I was scared that having a baby and becoming a mother would stop me in my tracks. I was scared the business would just not be there after my maternity leave. Alternately, I was worried that if I did retain the business, I’d be working even crazier hours than the already crazy 60-hour workweeks I was working, because I’d be taking care of a baby in between!

Looking back, I have to chuckle at myself, because Motherhood has actually helped me grow my business exponentially and become a much more sane entrepreneur.

I meet and coach a lot of women who are pregnant or contemplating becoming pregnant and hold the same fears and anxieties about it all that I did. I’m always so excited to have the conversation with these women, because there is so much amazing-ness that can happen for your business when you step into motherhood.

Here are some of the ways Motherhood revolutionized my Business –

  1. I have much better boundaries: Having children made it necessary for me to cut back on work, finish at a reasonable time, put technology away when I’m parenting, and stop working every day of the week. Better boundaries have resulted in doing my work more efficiently, letting go of tasks that don’t actually need to get done, and having more time leftover for myself and my family.
  2. I am much more clear on my priorities: Becoming a Mother put so much into perspective for me. While my career and sacred work are still super-important and meaningful to me, being with my children helps me remember that family, friends, and time for self are usually highest on my list. This allows me to work just the right amount for me, enjoy more of my life…and most importantly, not feel tension around it all.
  3. I am more confident and intuitive than I’ve ever been before: The process of stepping into motherhood was very complex for me. At first, it was really hard. In all honesty, I was a sleep-deprived mess, and I started doubting myself and my decisions left and right – did I feed the baby the right way? Did I use the word “no” when I shouldn’t have? Was it ok for the baby to nap at that time? Not to mention there are so many opinions out there on the “right” way to mother – all of the information was scaring me and putting me into a tizzy!

    I got to a place of such deep anxiety that I realized it was time to listen to myself in a new way, and to learn the next level of self-trust so that I could feel good about my parenting decisions and also act from a place of intuition instead of fear. This deeper sense of confidence and intuition has completely made its way into my business, so that I make better decisions, feel more at ease, don’t waste energy doubting myself, and show up even better for my clients.

  4. My mission has deepened and I am more passionate: Something about becoming a mother has made me more passionate about everything that’s important to me. I’m no scientist, but I do feel my hormones  – and almost my DNA – got re-arranged by the whole experience. Nonetheless, along with now crying at silly cereal commercials, I also feel even more strongly about my mission and my sacred message and the ways that I was put on this planet to help others. I also think to become a mother, my heart had to get bigger. And all the care and love that I pour toward my children now spills over into the ways I take care of my clients and the sincerity of my desire to help heal others in the world. With this deeper mission and passion, my teaching is stronger, my marketing is more effective, I am more magnetic, and I feel more energized.
  5. Self-care has become tantamount: In the first few years with Penina, all the nursing and sleepless nights highlighted my tendencies toward not taking great care of myself, overworking and overstressing. (She was a colicky baby and toddler who almost never slept and nursed 24-7). Luckily, I chose to learn the lesson after that first year or two around how vital self-care is – not just for myself, but so that I’m fully present and happy for my daughters…and also to model for my daughters how to be a woman who takes good care of herself.

    Learning how to take care of myself has revolutionized my business, because the better care I take of myself, the less I am a slave to my business and the more I’ve been able to put better and better systems in place. It’s also taught me how to receive support in a much deeper way, and as a result, I’m proud to say I have what I consider to be the BEST team in the coaching industry.

  6. Limiting family stories have washed away: Becoming a mother to my own children, for me, has meant that I’ve developed even more into my own woman, consciously separate from my own parents, and have been able to put down lots of old family stories and beliefs. For example, I no longer buy into the hold of my family of origin’s Money Story, which is deeply embedded in a narrative of lack, scarcity and the need to overwork. I’ve also been able to put down (mostly) a particularly persistent story about how our family members are perpetual Victims in life. Being able to release the old Scarcity and Victimhood stories has allowed me to earn a greater income than I ever thought would be possible for myself, and create satisfying success and happiness in so many areas.

So, whether you’re a mother or not, or becoming a mother or not, the bottom line is this: embrace all of the life events that come your way. They are given to you to not only become more of who you’re meant to be, but to strengthen your business in one way or another…if you let them!

With love,


April 10th, 2015 by Joanna Lindenbaum

I’m out of the office this week, spending the Jewish holiday of Passover with my family.

Passover is based on the ancient story of the Jewish slaves in Egypt who created freedom from bondage. Similar to Easter and other holidays this time of year, Passover represents the energy of Spring — the energy of renewal and rebirth, of cleaning out the cobwebs of Winter, and particularly the importance of creating freedom in your life (& business).

I use the holiday as a sacred yearly reminder to take stock of where I’m feeling in bondage and to do some “Spring Cleaning” so that I can feel lighter, more open, and more free and abundant in all areas of my life and business.

It’s such an important ritual because no matter who you are or how successful your business is, things can get heavy, stifling and congested if they go unchecked.

Here’s what bondage might look like for you right now:

  • Holding on to certain clients who upset you are and such a mismatch that you hate working with them
  • Having a schedule that is so busy you don’t feel you have enough breathing room
  • Feeling stuck with a team member who sucks your energy instead of supports you
  • Feeling intense pressure to show up on Facebook every single day
  • Teaching or coaching on something that isn’t really in your brilliance or excites you, but you have a reputation for it so you continue on
  • Being tied to a certain office or work space that is no longer aligned for you
  • Feeling repressed in your mind — frequently feeling anxious, scared or resentful in your business.

Here’s how bondage often shows up for me. I am prone to making things feel more crowded and heavy than they need to be. Why? Because, for as much as I don’t want to feel “busy”, I love to feel busy. I love the feeling that there’s a lot of action happening in my business, that I serve lots and lots of clients and community members, that I get to support a lot of team members, that I’ve got lots of JV partners, that a ton is going on for me in Facebook. In my personal life, I also like to feel like I have a lot of friends, we have a lot of social plans, we’re doing a ton of cultural, educational and spiritual/nature things with the kids, etc.

These desires are in direct tension with my desire for peace, simplicity, and space.

Here’s what I’ve come to observe about myself and many others, no matter what your brand of bondage is. For all that we say we want freedom, there is a strange addiction to bondage.

I’m not talking S & M here. ☺

There is, often times, more of a comfort with feeling cramped and stifled than with feeling open and spacious. It’s almost as if somewhere along the line we were taught that it’s safer to feel over-worked, over-scheduled, over-tired, over-worried. That this is the way to keep things together, to keep things running smoothly, to ensure that all is effective and well. That allowing yourself to experience freedom and spaciousness could result in laziness, ineffectiveness, and everything basically falling apart.

And because of this, we tell ourselves that we can’t let go of unsavory clients, or that we need to keep very busy schedules, or that we need to send a newsletter each and every week.

But of course, that is simply not true.
It’s just one of the ways we keep ourselves stuck.
And it’s a way to avoid one of the things you want most: spaciousness.
Because sometimes it’s harder to take in goodness and good feelings than it is to feel stifled.

So, this Spring, how do you want to feel?
Do you want to feel in bondage?
Or do you want to feel free?

You get to choose!

With love,

The Struggle About What To Charge

March 27th, 2015 by Joanna Lindenbaum

In this moment, I can’t actually think of any client I’ve ever worked with that hasn’t at some point wondered or (most likely) agonized over what to charge. And I confess, I certainly have grappled with this many times in the past as well.

The question about where to set your rates brings up a whole slew of internal questions and judgments:

How valuable is my work?

What will people think when they hear my rates?

What are other people in my industry charging?

Will anyone buy from me at all?

Am I undercharging?

Am I overcharging?

Can I make a living with those rates?

Will it be worth it?

…just to name a few!

The reason knowing what to charge can create so much tension or confusion is because what you charge relates directly to your ideas around your own self-worth, around the worth of your services, around the worth of your potential clients, around your ability to receive, around how much you deserve, and around how much you are meant to have. Likewise, your rates are also a reflection of your beliefs around money — sometimes they are fueled by a sense of justice, and other times they are fueled by fear.

For myself, I can share that I spent a great deal of time in internal struggle around my rates from waffling on rates when I was actually speaking to a client, to undercharging (when I started, I charged $15/hour!), to getting angry at others who charged much more and beyond.

I’d get super annoyed when coaches and mentors would tell me simply to raise my rates, because it felt much more complex than that on an internal level.

After years of focused commitment to understanding where my rates should land, asking the hard questions about my struggles around rates, and also after years of experimenting with different things, I’ve developed a way to set aligned rates for myself and for my clients that eliminates a good deal of the anxiety, confusion and tension.

Because here’s the thing: Your rates are completely unique to YOU. They should not be a reflection of anyone else’s standards or industry standards or anyone else’s money story. Rates that are going to work for you need to come from a clean and clear place inside of you.

Here is the way I set my rates. It’s not a “perfect formula”, but rather, a set of guiding questions that will lead you toward what’s most aligned for you:

  1. What’s the intersection between my time and my desired income?

    This is the most practical question that will inform your rates, and it’s a really important one. Find your ballpark rates based on the intersection between the total amount you want to earn and the amount of time you have available. For example, let’s say you would like to earn $5,000/month, and you have time available for 10 clients/month. That would put your rate at $500 per client per month.

    Of course, depending on your business and business model (for example, if you’re leveraging your time through group programs) there are other factors that would come into play here. That’s why my team and I devote so much attention to our clients’ business models. Once you’ve got your business model down, you want to then ask this very basic question about income and time to find a starting point for defining your rates.

  2. How valuable is the transformation you create?

    I’ve found that most soul-centered entrepreneurs are not fully connected in to the incredible value of the results and transformation you help your clients create. If you were to ask yourself how valuable the transformation you create actually is — I’m guessing the answer would actually be in the tens of thousands or hundreds of thousands, if not the millions. Helping folks love themselves, or overcome life-long blocks, or create the life they’ve always wanted, or become fully healthy, or find the home of their dreams is no small deal.

    Think about how much money some folks will spend on a designer pair of jeans. The reason they’ll spend that much is because they believe the result they’ll receive from wearing those jeans — maybe their buttocks will look amazing, for example — is worth the $500.

    So, ask yourself this question. It may not lead you to the exact dollar amount that your rate will be, but it will help you see and understand yourself and your value in a much different way, and this will inform your rates.

  3. Where is your confidence level?

    Just because you come to a place of understanding how valuable your work is, doesn’t mean you’re ready to charge that rate. I know there’s a lot of talk out in the coaching industry around “just raise your rates” or “find high-end clients”. And some of that talk can be helpful. But the truth is that if you’re not fully confident or owning your value, even though your rates might reflect the value of your work, you will most likely struggle to SELL at those rates, and that means you need to start lower and work your way up.

    From my own life, there was a time where I decided I was going to raise my rates, because my mentor and a number of colleagues highly recommended I do so. I changed the numbers on all of my materials and spoke the new numbers in my enrollment conversations, but – I went from basically a 95% conversion rate to a 0% conversion rate fast. It wasn’t because my work wasn’t worth my new rates — it was because I wasn’t confident in those rates. I was scared they were too high, and I wasn’t myself convinced I could deliver the value. It was a big learning lesson for me. I lowered my rates, and for each new client that stepped in, I raised my rates just a little bit. Client by client. I also did some hardcore work on my enrollment skills. That helped me build my confidence in both my service as well as in my ability to sell at higher rates.

  4. Where are you vibrating?

    I know – at the outset, this question sounds a little woo-woo. But go with me here for a minute. About 2 years ago, I got really mad at the business coaching industry. I decided that the “big guru coaches” out there were completely over-charging, that they were delusional, that they had messiah complexes to charge so much, that they were criminal, on and on and on. Yup, and I felt very self-justified in all those judgments.

    Then I realized that those judgments would be true for ME if I were to charge those rates because that’s just simply not where I’m vibrating and that’s not where my ideal clients vibrate. But for those other folks out there who ARE charging those much higher rates, perhaps they were vibrating at those rates and so were their ideal clients. Now to be clear, one is not better than another, so long as where you’re vibrating isn’t being covered up by fear, limiting beliefs, or is compromising Question #1, 2 or 3 above. If you’re vibrating at lower or higher rates than others in your industry — it doesn’t mean anything about you or your value or even your money story in relation to others. It’s simply where you’re currently vibrating, and that’s that.

    I’ve come to learn that it’s really important to honor this energetic law, and that when you do, you are most likely to charge the aligned amount for you. (Again, you want to make sure it’s not being compromised by any fears or limiting beliefs).

  5. Are you at peace?

    Finally — and this is maybe the most important guiding question here — you want to ask yourself if you are at peace with your rates.

    For me, being at peace means that I am charging a rate that isn’t too low. That means that you are stretching yourself just a little bit so that your rates correctly reflect your value, and that through your rates, you are feeling supported to have enough money, time and energy. It also means that you don’t feel resentful that you are over-giving to your clients.

    Being at peace also means that my rates don’t feel too high. Feeling you are stretching to charge more than is comfortable is a good thing (because, again, most soul-centered entrepreneurs tend to under-charge), but you don’t want to feel like you are inflating your rates, or taking advantage, or making promises you can’t keep. You also don’t want to feel that you are out of integrity.

    Above all else, you want to feel at peace with your rates.

And then of course, your rates will change over time. You and your business are living, breathing entities, and so are your rates. I have found that the more developed I become as a coach, healer and teacher, the more my reputation as a stellar business grows and grows, and also the more I recognize the preciousness of my time, the higher my aligned rate becomes.

Once you do set your aligned rates, then you also need to have marketing that supports you attracting ideal prospects for those rates and really effective enrollment conversation skills. My team and I LOVE helping our clients with all this and more. If you’re interested in seeing how we can help you, I’d be honored if you set up a time for a complimentary, no-strings attached Intuition Activation call. We don’t accept everyone for this call — only women who we sense we can really help. So please fill out an application fully and we’ll be in touch!

With love,

An Ode To Coaching (& To You)

March 20th, 2015 by Joanna Lindenbaum

Being a coach, teacher, artist, speaker, healer or trainer is challenging.

It asks you to be fully vulnerable while YOU become your product.

It asks you to market yourself and all of your brilliance, talents, skills, experiences, knowledge.

It asks you to take the risk of guiding others when you don’t have a crystal ball and don’t for sure know any outcomes.

It asks you to show up in your expertise, relying mostly on yourself, because even though you can get certified as a coach, you can’t get a PhD in it.

It asks you to trust your expertise, even when you know you aren’t perfect.

It asks you to be seen.

It asks you to keep on going, even when there are the inevitable folks who don’t resonate with you or even like you.

It asks you to create boundaries so that you don’t over-give or take over-responsibility.

It asks you to continue loving yourself even when not every client achieves the goals they want.

And yet, for all these challenges, I love this profession.

I love it with my heart and soul, because it’s enabled me to activate my brilliances and use them to support others.

I love this profession, because it’s helped me be part of healing the world.

I love this profession, because it’s enabled me to trust myself and my intuition.

I love this profession, because it’s showed me how to break free of limited thinking.

I love this profession, because it’s forced me to learn to love myself more and more every day.

And I love this profession, because I feel so alive when I am serving and supporting my beloved clients.

Coaching, teaching and healing are not for the meek or the faint-hearted. There is risk, especially for those of us that are breaking boundaries and leading our clients to deep, sacred places.

But it is oh, so worth it.

I honor every person who dares to step into this beautiful, exalting, messy, risky life’s work.

You are inspiring.

You are brave.

Don’t ever give up your Sacred Work — not because of criticism, not because of rejection, not because of fear.

The more you own it, the more you grow your business, the more you will grow your Sacred Self.

(And of course it would be my honor to help you attract more clients for your Sacred Work – just let me know and we’ll set a time to speak). You can apply here.

With love,

The First Thing I Always Do To Fill An Offering

March 6th, 2015 by Joanna Lindenbaum

There are lots of awesome marketing avenues out there, and I put a number of them to practice in my business regularly.

But the truth is that before I employ any of the fancy marketing strategies — everything from Facebook ads to Joint Venture partnerships to even newsletter campaigns and launches — there is one thing I ALWAYS do FIRST.

And this one thing is absolute gold, because it is often, by far, much more powerful than all of the other marketing avenues combined.

In fact, this one little marketing strategy has helped me fill entire group coaching programs and masterminds with 25 women and more in it. (And it has helped my clients do amazing things, too!).

One thing that’s super important to me is that I keep my marketing and my marketing plans as simple as possible — my theory is that if I can spend less time and energy, that’s the route I want.

So what’s my simple, super-effective marketing avenue?

Individual Outreach.

Yes, it really is that simple. If you want to fill your offerings, the first place you want to start is by getting in touch with the people you know to see if they would like to step into your offering.

Why is this so effective?

Because the people that know you and love your work will always be quickest to invest in your services.

Now, you want to make sure you do individual outreach correctly (because if you do it the wrong way, it can backfire on you, and you’ll miss out on a chance to bring a highly aligned client in), and here are some of my tried and true tips for effective and easy Individual Outreach:

  1. Reach out to folks who you sense would be a really great fit for your offering.

    Doing individual outreach doesn’t mean reaching out to everyone, but it does mean having the courage to reach out to those folks you know — past clients, current clients ready to step into something new, prospects that have been hanging around, and anyone you met networking — and letting them know you’ve got a special opportunity you think they might be interested in. Don’t be scared to do this – if you reach out correctly, you won’t come off as pushy or aggressive. You’ll be thanked for being so thoughtful and likely end up with a new client.

  2. Keep the outreach individual and personalized (but use a template).

    The secret sauce that makes individual outreach so effective is that it’s personalized — and when your prospect receives the note you send them or your phone call, they know they aren’t “just another prospect”, but that you’ve really considered what would be best for them. Being thoughtful in this way goes a very long way.

    Don’t be tempted to send out a group email — as best you can, keep these outreaches on a 1-on-1 basis.

    Just because they are individualized doesn’t mean you can’t use an overarching template, and I highly recommend you do. Or else you’ll get tired pretty quickly!

  3. Throw out any market-y language and be personable, warm, and real.

    Along the same lines as keeping your outreach note personalized, you also want to keep your languaging real. Steer clear of anything that sounds market-y and instead, speak from your heart as you share your opportunity with your prospect.

  4. Just because you’re being personable doesn’t mean you shouldn’t stand in your brilliance (including speaking about results and who the offering is for).

    Speaking from your heart can (& should!) absolutely include standing in your brilliance, sharing why your offering is going to be incredibly powerful and valuable, and deeply speaking to all that you’re offering. Don’t hold back on sharing the magnitude of the work out of fear.

  5. Tell your prospect why you specifically think she would be a great fit.

    This is so important and one of the reasons individual outreach is so powerful: you get to share with your prospect why you’re reaching out to him or her specifically, and you want to be very clear on why you sense your offering can really help them create the results they want. Use your knowledge of this person, where they struggle and what they really want for themselves, to articulate why they would be a great fit.

  6. Invite your prospect into a conversation with you.

    Don’t skip this part — it makes all the difference. After you describe your opportunity and share why you sense it would be a great fit for your prospect, don’t just leave it hanging. The next step is to connect for a conversation to explore more deeply how you can serve them. Don’t assume that your prospect will suggest this. It’s your responsibility to make this invitation to them.

So, if you haven’t been doing individual outreach to fill your offerings, I HIGHLY recommend that you start right away.

If you would like to learn about other ways you can fill your private practice, mastermind or group programs, get in touch right away. We’ll do a complimentary assessment of your business along with personalized strategies that will help you build your business and reach your goals. You can apply here for this 1-on-1 conversation.

With love,

I Took A Look At Something Important This Week

February 20th, 2015 by Joanna Lindenbaum

This last Monday, Penina had the day off school, and I strategically set up a playdate for her during Yael’s nap so that I could get some work done. Normally, I wouldn’t necessarily do this, but my babysitter was off most of last week, and I had stuff on my list to do.

As soon as I got Yael to sleep, I went to the computer to get through some emails.

About 5 minutes into it, Penina and her friend came downstairs, all dressed up — they wanted me to watch their play.

My first thought was "I don’t have time for this!"
My second thought was self-judgment that I would even think my first thought, because my kids are more important than anything to me.
My third thought was to chill out on myself.
I went upstairs.

While I was waiting for them to start, my mind was on the email I had left unwritten.

I didn’t even sit down, because I was thinking I’d watch them for a minute or two and then be able to get back to work.

They were dilly-dallying getting started, and I noticed some inner tension, because I wanted to send that email and write a newsletter article before Yael woke up.

And then Penina came "on the stage" and started singing. And as she sang, she looked at me to make sure I was listening closely. So I sat down.

And I decided to forget about the email and be fully present to my daughter and her friend. I started swaying to their singing and allowed myself to get fully caught up in the moment.

I pretty much ended up hanging out with them through Yael’s nap, deciding that this week’s newsletter could be a re-print of an older one I wrote, and that nothing would fall apart if emails went out a day later.

(This week’s newsletter article would have been a re-print, but I posted this originally on Facebook, and then I realized it was the newsletter article that I hadn’t written!)

I am clear on my priorities in my heart and soul, and most of the time in how I act. But I have to admit that every now and again my actions betray me. Sometimes I get caught between home and business. Or forget that one of the reasons I chose to be an entrepreneur in the first place was because I wanted more FREEDOM in my life to do what I want to do.

Today was a powerful reminder for me on how important it is to be vigilante when I slip into "work, work, work" — to realize it as quickly as possible and move out of it, so that I can have the life I want and a business that supports it.

Whether you have kids or not, living and being present to your LIFE is crucial. If you’re part of my community, you’re like me, and I know that while your business is important to you, it can’t be the end all, be all.

Where can you pay more attention to your life, starting TODAY?

What are the “little things” you do for your business that actually are big things and take you away from your life and freedom?

I would love to help you attract more aligned clients and visibility while also making choices that are right for you and your life. Fill out this 2-minute application, and we’ll set up a time to speak and see what you’re needing right now.

With love,

This May Be Controversial…

February 13th, 2015 by Joanna Lindenbaum

For all of the meditation, yoga and positive thinking that I’ve done in my life, I’m still a competitive person.

I notice when others in my industry do something new and amazing.

I have moments of longing when I see others be “bigger” than me.

I occasionally find myself thinking, “That was my idea, so pissed she got there first.”

(I also love to win Scrabble and Boggle and any kind of race).

I am competitive. And actually, most people are.

There are some people who don’t have competition in their bones (my husband, for example, before meeting him I wouldn’t have even believed this type of person existed), but for the most part, competition is part of human nature.

And get this: it’s not a bad thing.

Yes, you read that correctly. Don’t listen to the folks out there that say competition is “wrong”. Don’t hate yourself for your competitive nature. Or feel ashamed. Or like you’re not “spiritual” enough because of it.

Actually, competition can be an amazing thing and used for immense good in the world and in your business. In its highest form, competition is a sacred energy.

Competition happens naturally in the animal world all the time (think: competing for food or shelter or a mate), and humans are animals, so it’s natural for us as well.

At its best, the sacred energy of competition can be a vehicle for creativity, productivity, transformation, positive change in the world, self-love and love for others. Don’t believe me? Think about how motivating it can be when you watch someone else who is doing well.

However, there are useful and then not-so-useful ways of handling your competitive streak. We do need to take a close look at that, or else you will find yourself feeling anxious, constantly comparing yourself to others, jealous, feeling bad about yourself, bitchy, and unable to play nice with joint venture partners or feel good about other people’s wins.

Those are the lowest expressions of competition, and they arise when you aren’t using this sacred energy consciously and wisely.

Jealousy, in particular, can rear its ugly head when competition goes wrong, and we all know how horrible that can feel.

So how do you manage your competitive nature and make it work for you and everyone else?

Step 1: Acknowledge it: Anything that you sweep under the rug just wants to get bigger and louder and nasty. Acknowledging your competitive feelings to yourself will immediately bring it out of hiding and blind spot and into the light where you can control it instead of it controlling you.

Step 2: Embrace it: Anything that you hate or reject wants to get bigger and louder and nasty, too (internally or externally). When you notice your competitive feelings come up, love yourself for them. Know that they don’t say anything negative about you, and that they are present to help you unleash your creativity and productivity.

Step 3: Let the sacred energy of competition be expressed in a safe container: Competition – like love or anger – is first experienced as an energy that wants to move through the body and be expressed. Allow this sacred energy to move through you. In a safe, private place, dance to music that will help you express your predatory impulses, or scream out loud, or write a nasty letter to whoever you feel competitive with. You can even move your body to pretend squashing the other person or punching them out.

Remember, it’s not that you want to do this in real life or would ever do this in real life. It’s just about letting the energy run its natural course through your body so that it doesn’t get stuck inside of you and fester into jealousy, hatred or self-judgment.

Step 4: Get Inspired and Creative: It’s incredible how free and open you will feel in your body when you let the sacred energy of competition flow. (When I lead clients through this process, their new energy is palpable, buoyant and empowered). After doing this, consciously connect in to yourself and sit down to write or take a walk and brainstorm on your next idea. You will be amazed at what comes through when you are this connected, open channel.

Step 5: Consider Collaborating: I get a little ticked off when teachers espouse “collaboration, not competition” if they are denying and shaming you for your competitive nature. But once you’ve harnessed the sacred energy of competition, then you actually want to collaborate with others. It feels good and aligned and you find possibilities that you haven’t seen before. The act of collaborating from this total self-love and love-of-others place allows you to have even more control over your competitive nature and receive even more grace and good from it.

Bottom Line: Don’t ever deny or hate on a part of yourself. Don’t be ashamed of competitive feelings. Love all of yourself and embrace it all. This is what I’ve found most helpful on my entrepreneurial path and my path in life. The more you can own your feelings and impulses, the more you can harness them in productive and loving ways.

If you want an entrepreneurial journey that honors ALL of who you are, and to market effectively while loving yourself deeply, then you are in the right place. Get in touch for a complimentary session (my gift to you), and we’ll go deep into finding where you can embrace yourself more fully, where you can market more effectively, and how to do so.

With love,

This Deeply Affected Me & My Clients

February 6th, 2015 by Joanna Lindenbaum

I want to share with you a tool that has deeply affected me and has deeply touched and transformed my clients as well.

In fact, after I taught a training on this tool to some of my programs a few weeks ago, the results were dramatic: one of my clients signed 4 mastermind participants within 2 days, another signed 2 new clients within 24 hours, another started writing on her true message instead of just circling around what pays the bills, and yet another gave the best presentation of her career to date.

Here’s the tool. It’s simple, but there’s a lot that goes into it:

Speak Your Truth.

I have learned that the antidote to nearly any business problem — not enough clients or income, problems with team members, clients not getting the results they want, not enough visibility, exhaustion, frustration — is to speak your truth, the hard truth that you know in your heart, no matter what.

Speaking Your Truth means just that, not telling any lies, not hiding, and tapping straight into your heart about what you know to be true, and being willing to share it with others.

While this sounds simple, Speaking Your Truth can feel very challenging, because most of us, from a young age, were taught to squash our truth, to sweep it under the rug, to choose pleasing others instead of being true to ourselves.

Having the courage and conviction to speak your truth means un-learning what you were taught and learning to trust yourself and your inner wisdom implicitly. (Not work for the faint-hearted).

This is such a deep, wide and vast topic (I could teach for hours on it), but I want to give you some specific tips and pointers to bring your Truth into all areas of your business.

Speaking Your Truth In Enrollment Conversations

If you are having trouble closing sales, chances are you’re not speaking your Truth

1) when it comes to sharing the value of your work and how it can help your prospect.
2) when it comes to sharing the possibilities you see for your prospect.
3) or when it comes to being really honest with your prospect about where you see she is faltering, where she really needs help, and what her patterns are.

It’s essential in enrollment conversations to be brave and honest and call things out exactly as you see them for your prospect, as well as stand in your value. I know this feels scary, because you don’t want to offend your prospect, but the Truth will actually magnetize aligned folks to you, because you will have touched them deeply with your ability to really see them and stand up for them.

More clients will come through the door and be very excited about working with you. (If you want a loving dose of Truth about how we see your patterning, your obstacles, and what’s possible for you and your business, apply for a Find Clients For Your Sacred Work call today).

Speaking Your Truth Through Your Marketing

One big obstacle I see for many entrepreneurs is that you aren’t totally honest in your marketing copy or when you give presentations. It’s not that you’re “lying” per se, but you’re not giving the full Truth.

Perhaps you’re not fully, fully explaining how important your product or service is and what a difference it can really make, or perhaps you know that the trends in your industry or society are not working but you’re not speaking out about it, or perhaps about what you’re really good at, and what you’re not so good at.

I shifted into Speaking my Truth big time over the last year when it has come to the coaching industry. I couldn’t take another moment of “guru” coaches promising 6-figures overnight or highly inflated prices without results, and so I started writing about it — in my newsletters, on Facebook, and speaking about it at my events.

The results? Most importantly, a feeling of liberation and alignment. And from there — an influx of new and very aligned folks who really resonated with my Truth into my community and programs.

Speaking Your Truth With Your Clients

This one can be super tricky for a lot of folks. I know that if you’re reading this article, you are good at what you do. But do you know what will make you absolutely stellar at what you do? Being totally, completely 100% honest with your clients about where you see they are sabotaging themselves and holding themselves back. Being 100% honest with your clients about what you see as their full potential and their gifts. Being 100% completely honest with your clients when you see they are being taken advantage of, not upholding their boundaries, or taking action that is misaligned.

Of course, you need to be skilled at sharing this information with your clients. You also want to be certain that they are in a place to really receive it, but when you can do this, WOWza, it’s magic.

My clients are consistently transformed and brought closer to their goals through my commitment to sharing with them the truth as I see it. And yours can be too…if you Speak Your Truth!

Speaking Your Truth With Your Team, Colleagues, And Family

This is another huge topic, with lots to say, but I’ll get to the core of it. Always, always, always Speak Your Truth when it comes to others you’re relating to. If a team member is not performing the way he should — speak it and share the effect that his less-than-good work is having on you and your business. If a joint venture partner isn’t doing what she said she would — speak up and let her know what the agreement was and why you need her to uphold it. If a partner isn’t supporting you in the ways you need, talk about it, and ask for your needs to be met.

The more and more you Speak Your Truth in all areas of your business, the more spaciousness, freedom, and alignment you’ll feel…and the more positive results in sales and income you’ll see.

Where are the places you could be speaking more of your truth? What effect will that have on your business and happiness level?

If you are ready to build the courage and conviction to Speak Your Truth in your marketing and in all areas of your business, get in touch with us for a complimentary call to do a 360-degree assessment of your business — on this call, we’ll look together at the areas that will help you level up immediately, and give you a blueprint for starting to make that happen.

We will only speak with women who we sense we can really help, so fill out an application, and we’ll get back to you right away!

With love,